![]() Before launching an automation flow you should create an event you want to track. Every email is sent right after a user performs a certain action on your site. It will help you evaluate the effectiveness of each step so you can make changes whenever it's necessary. Instead of sending single, inconsistent, and bulk emails, you can set up an automated email flow that will lead a user from getting acquainted with your brand to becoming your loyal client. Allows marketers to develop a thought-out email strategy.This way, each user receives personalized and segmented offers. With a professional email service, you can send automated emails as a response to the client's actions, for example, after they make an order, reserve a ticket, abandon their shopping cart, or take any specific action on your site. ![]() In turn, this enables salespeople to reach out to prospects with appropriate products or services. Automated emails assist sales teams to determine the most engaging content for their leads. Hence, they will be closer to the end of the sales funnel. If the messages are relevant and engaging, recipients will reach out to learn more about a business, and its products or services. Automated emails nurture leads by sharing useful information at the right time. Instead, they only have to specify the criteria to trigger the emails and leave the rest to email automation. Marketers do not need to hire someone who will click “send” every time they have to send specific emails. Let's take a closer look at these advantages. What are the benefits of email automation?Įmail automation allows marketers to save time, reduce potential errors, boost sales, warm up leads, and create highly targeted offers. SendPulse takes care of the technical side of things, thus, marketers don’t need to hire a developer. For instance, instead of sending a single email to a new customer, marketers can send an entire series of emails, thus guiding customers effectively as they interact with a brand.Įmail marketing services allow you to send emails based on subscribers' actions, according to events such as an abandoned cart, account registration, purchase, or other custom events. Automated emails shine in onboarding new customers. After that, each time a subscriber fulfills the trigger, they will receive the pre-written email. Marketers can set the conditions that trigger automated emails being sent. How to Send an Automated Email with SendPulse.What are the benefits of email automation?."Run the queue” at admin login or via cron job or via manual link.View emails that have already been sent.Supports event status so events can be turned on and off (Active/Disabled).Days in the future to send the email can be specified per event.CC email addresses can be associated with events.Events are fully customizable and can be named to suit your needs.Highest priority event that meets the event conditions will win.Otherwise, the templates will fall back to English. Templates do have a naming format, but other than that are fully customizable.Multiple languages are supported so if your customer purchases in Romanian, they can get their emails sent to them in Romanian too if you’ve provided the translation. order info for order events and user info for profile events. Data is provided to the templates based on the type of event encountered. Templates can be associated with an event. You can use this to send an additional welcome message offering new customers a special offer. There is an action setup for a new user registration too but it only has the new event associated with it. Total order amount greater than some value.One or more of a certain product was purchased. ![]() ![]() You can create events from a fixed list of actions which are predefined triggers. There is a complete admin interface consisting of a management page that lists the current events to be triggered as well as pages to view email that is to be sent as well as emails that have already been sent. For example, you might send an email to everyone who purchases from your site 3 days after their order asking them to please post a review of the products they purchased (with links to the products). Most commonly, this is used to send a follow-up email to a customer who has purchased something at some point in the future. This addon allows you to send what are known as transactional emails based on specific events being encountered.
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